Your Squad.
Your World.
Real Rewards.
A cozy social mobile game where 2–4 close friends form a Squad, complete daily quest syncs, style paper-doll avatars, build personal plots, and unlock curated brand deals.
"Guess who is most likely to snooze their alarm 5 times?"
Sync steps, answer culture quizzes, hit 100 points!
Hand-curated brand deals funded by affiliate partnerships.
The Daily Social Sync
Every day, your squad gets one secret prompt about each other. Answers stay strictly locked until every member responds. Try the interactive demo below!
"Who in the squad is most likely to snooze their alarm 5 times?"
Click any squad member above to vote
Votes remain completely anonymous and hidden until everyone locks in.
Avatar Customization & Identity
No gender-locking. No lootboxes. Every hair, top, and accessory is modular and unlocked purely with earned in-game currency from daily quests.
Personal & Squad Virtual World
Build and decorate your personal plot. Land expansion is strictly unlocked through consecutive daily streaks, not paid real-estate land auctions.
Visit Strangers & Friends Without Toxicity
Explore decorated worlds created by your friends or the community asynchronously. No live position lag and strictly no free-text chat.
Six Pillars of Kalyug
Designed from first principles to be wholesome, habit-forming, and respectful of your attention and your friendship.
Squads & Daily Social Sync
2–4 close friends join via invite code. Daily mystery prompts stay locked until everyone answers. The BeReal-style ritual your group won't skip.
Daily 100-Point Quests
Walk your steps (Health Connect), solve fast culture trivia, play mini-games, and sync with your squad to hit 100 points and trigger daily coin bonuses.
Personal & Squad Plots
A grid-based virtual world you build and decorate. Land expands from 5×5 up to 10×10 purely through consecutive daily streaks, never pay-to-win auctions.
Paper-Doll Avatar Studio
Modular hairstyles, tops, bottoms, and accessories designed to be 100% gender-neutral. Unlock fresh fashion items using earned in-game currency.
Zero-Toxicity Async Social
Visit friends' plots asynchronously. Interact using wholesome fixed actions: Wave, Gift, Like, Quiz Duel. Absolutely zero free-text chat or stranger DMs.
The Squad Vault (Real Perks)
Unlock real discounts from trusted food, grocery, and lifestyle brands in India & UAE. Funded by transparent affiliate partnerships, not banner ads.
Real Perks. Zero Video Ads.
Traditional games force you to watch 30-second unskippable ads. Kalyug partners directly with verified merchant networks in India & UAE to give you real-world coupons instead.
QuickCart Grocery
₹100 OFF on ₹499+
Snack Co Treats
Buy 1 Get 1 on All Munchies
Urban Brew & Cafe
Flat 20% OFF Entire Order
Our Ethical Affiliate Commitment
We partner with established affiliate networks (such as Admitad, Cuelinks, and Impact.com). When you claim deals you actually enjoy, merchants pay us a small commission. This sustains our game development so that:
The Anti-Ad, Anti-Toxicity Manifesto
Mobile gaming lost its soul to unskippable ads, predatory gambling, and toxic chat. We built Kalyug as the antidote.
Reserve Your Squad Name
Pre-register your squad before public launch. You and up to 3 squad mates will receive the exclusive "Founder Badge" and starter currency on Day 1.
Everything You Need to Know
Straightforward answers about our gameplay, privacy, and launch timeline.